Youth Attendance Foundation Data Analysis and Election Tools: A Case Study of the 11th & 12th Presidential Elections

Electoral participation as one of the important forms of political participation has a special place in the topics of political sociology, in general and electoral sociology, in particular. Analysis of electoral behavior is one of the basic functions of electoral sociology that the researcher can provide various models in electoral behavior by studying different elections. Therefore, the present study was conducted in order to assess the factors affecting the attraction of young people to the election campaigns of the winning candidate in the 11th and 12th presidential elections to present an optimized model. This research is applied in terms of purpose and in order to achieve more accurate and valid results, a combination of documentary study, qualitative and quantitative approach was applied. Therefore, triangulation research design was used. The research method is the analytical-descriptive study of the first-hand documents, thematic analysis and surveys. Based on the analysis of the data collected using statistical techniques and three types of coding, we concluded that personal characteristics and managerial backgrounds, election promises, support of political parties, prominent figures and celebrities, advertising policies, media policies and presentation of a new discourse was the factors influencing the attraction of young people to the election campaigns of the winning candidate in the 11th and 12th presidential elections.