Provide a framework for the development of target markets for sugarcane by-products with a sustainable international entrepreneurship approach in Khuzestan province

This study ranks the factors affecting the development of target markets for the export of sugarcane by-products with a sustainable international entrepreneurship approach. The research is considered as a applied research in terms of purpose and in terms of data collection it's considered as a descriptive-survey research. The statistical population of the study included experts in the field of sugarcane industry and 18 experts were selected by purposive sampling method. The data collection tool was a questionnaire. In this study, in order to rank the indicators of export development, the method of hierarchical analysis process has been used and in order to rank the target market development strategies of sugarcane by-products, the TOPSIS method has been used. The ranking of indicators shows that the indicators of "sustainable development attitude", "social norm", and "current situation in terms of perceived feasibility" are in priority, respectively. According to the calculated weights of indicators and the use of TOPSIS method, the ranking results of the solutions showed that "development of the use of international trends", "networking capability" and "market measurement and research" as the most important strategies for the development of export target markets, respectively. Sugarcane by-products with a sustainable international entrepreneurship approach in Khuzestan province should be considered. The results of this study explain that in the field of export of agricultural products, including the sugarcane industry, in addition to focusing on the entrepreneurial approach in the international field, environmental issues have become very important and companies Exporters of sugarcane by-products should consider a sustainable approach in the field of environmental issues in this regard.