Investigating the Relationship between Social Security Indicators and Loyalty of Foreign Tourists (Case Study: Shiraz City)

Security is one of the most basic needs for tourists, and its lack is a big challenge to attract tourists, especially foreign tourists. Since the purpose of tourists from traveling is to gain mental and emotional peace; the lack of social security will decrease the acceptance of tourists. The purpose of this study is to investigate the relationship between social security indicators on the loyalty of foreign tourists in Shiraz.

applied research and its method is based on descriptive-analytical method. In order to collect the required data, documentary and field methods (questionnaire) have been used. The statistical population was tourists visiting Shiraz city in 2018. The sampling method was random and multi-stage cluster type. To measure the social security of tourists, 43 items have been used in the form of 4 indicators. Also, data analysis has been done using T, correlation coefficient and regression analysis methods.

The results of the research show that 4 social security indicators are above the average level from the point of view of tourists, and there is a strong and statistically significant correlation between the social security indicators. In the end, among the loyalty factors, the travel experience component with a value of 0.319 had the largest share among other loyalty factors. The results of the research show that 4 social security indicators are above the average level from the point of view of tourists, and there is a strong and statistically significant correlation between the social security indicators. In the end, among the loyalty factors, the travel experience component with a value of 0.319 had the largest share among other loyalty factors.