Investigating the effect of electronic recommendation stimuli on acceptance of banking along with initial trust

In this study, the effect of electronic advisory stimulus (quality of reasoning, value, consistency and volume) on the acceptance of mobile banking and initial trusts among Parsian banks in Tehran was investigated. The present study uses correlation method based on post-event observations and regression analysis of a kind of structural equations to predict the relationship through a set of independent and mediated changes. The statistical population of the study includes Parsian Bank customers. To collect data, a questionnaire was designed among private banks and the sampling method was a simple cluster random sampling and the number of samples was 506. The software used in this study was a laser. The results show that Parsian Bank's mobile banking acceptance increases value, compatibility and engagement by strengthening the quality of argumentation of electronic recommendation stimuli, but the volume of comments does not affect mobile banking acceptance. Also, Parsian Bank's trust increases through increasing consumption, quality of argumentation of electronic recommendation stimuli, value, compatibility and volume of comments. The quality of the rules of e-recommendation stimuli, initial trust, value, volume of feedback and compatibility also increase through consumptionIn this study, the effect of electronic advisory stimulus (quality of reasoning, value, consistency and volume) on the acceptance of mobile banking and initial trusts among Parsian banks in Tehran was investigated. The present study uses correlation method based on post-event observations and regression analysis of a kind of structural equations to predict the relationship through a set of independent and mediated changes. The statistical population of the study includes Parsian Bank customers. To collect data, a questionnaire was designed among private banks and the sampling method was a simple cluster random sampling and the number of samples was 506. The software used in this study was a laser. The results show that Parsian Bank's mobile banking acceptance increases value, compatibility and engagement by strengthening the quality of argumentation of electronic recommendation stimuli, but the volume of comments does not affect mobile banking acceptance. Also, Parsian Bank's trust increases through increasing consumption, quality of argumentation of electronic recommendation stimuli, value, compatibility and volume of comments. The quality of the rules of e-recommendation stimuli, initial trust, value, volume of feedback and compatibility also increase through consumption