The importance of childbearing in an individualistic society (Case study of Bojnourd city)

Today's societies are experiencing the decline of childbearing values. So that Sub-replacement fertility has become the dominant feature of the population of these societies. Cultural factors appear to be the main drivers of these changes. the prevalence of one's desires and desires over society and the increasing individualism of the individual has led to a decline in the importance of childbearing. Therefore, the purpose of this article is to describe and explain childbearing through individualism. The present study was a survey using a questionnaire technique with multistage cluster sampling method with sample size of 754 married men and women. Descriptive results show the expansion of individualism and the decline of the importance of childbearing in society. The results of Pearson correlation coefficient show that there is a significant, strong and inverse relationship (-0.444) between individualism and the importance of childbearing. The importance of childbearing decreases with increasing individualism.