Factors affecting the intention of tourists to visit the tourist attractions of Kerman province with emphasis on e-Advertising

Here, the aim was to study the Factors affecting the intention of tourists to visit the tourist attractions of Kerman province with emphasis on e-marketing. The present study is a descriptive correlation in terms of method of data collection and analysis, and the data collection tool in this study was a standard questionnaire. The validity of the questionnaire was calculated and confirmed using confirmatory factor analysis and content validity. The reliability of the questionnaire and its variables were calculated and confirmed using Cronbach's alpha coefficient. The statistical sample of the study consisted of 433 Iranian and foreign tourists who visited the tourist attractions of Kerman province in 2020-2021. Due to the prevalence of coronary heart disease, the research questionnaire was distributed and collected in person or after receiving the e-mail address. The results showed that electronic advertising with a coefficient of 0.73 and a value of t, 10.276 has an effect on word of mouth electronic marketing, and with a coefficient of 0.26 and t, 4.626 on the destination image. Also, the image of the destination affects the attitude towards it with 0.93 and t, 13.341. Finally, the results show the effect of word of mouth electronic marketing with 0.16 and t, 3.725 and attitude towards the destination with 0.81 and t, 11.978 with the intention to visit.