The Investigation of the effect of entrepreneurial orientation on the resistance of the supply chain with the mediating role of absorptive capacity and moderating the resistance economy

In recent years, entrepreneurial orientation is considered the most important indicator in the development of businesses, it is important to pay attention to the absorption capacity in the conditions of the resistance economy to increase the performance and resistance of the supply chain of these companies. In this way, entrepreneurial orientation in domestic and foreign markets will lead to the continuation of production, development of new products, preservation and development of existing employment. Therefore, the worthy role of creative entrepreneurship and its effect on the economic growth and development of the country is not hidden for everyone.

In the current research, the Investigation of entrepreneurial orientation’s effect on the resistance of the supply chain with the mediating role of absorptive capacity and moderating resistance economy is considered. This research is descriptive-correlation type. The statistical population of this research consists of managers and experts of small and medium companies; 280 members of the sample randomly were made available and the questionnaires were completed.

Data were analyzed using spss software and partial least squares method and SmartPLS software.

Examining the results of this research showed that entrepreneurial orientation positively affects the resistance of the supply chain, and most importantly, this relationship is also indirect because absorptive capacity mediates it. Absorptive capacity is also directly affective on the resistance of the supply chain. The results also showed that resistance economy could not moderate the relationship between entrepreneurial orientation and supply chain resistance.