Providing a social media model for female spectators to enter Iranian soccer stadiums

In Iran, women do not have the right to attend a football sports stadium. On the other hand, social media has a significant role in new findings and the formation of developments and information.Therefore, the purpose of this study was to provide a model of the role of social media on the presence of women spectators in football stadiums. This research is exploratory in terms of purpose and strategic in terms of exploration, which was carried out qualitatively based on the data theory of the foundation. The research population was research documents and professors and elites in the field of sports management and media activists who were purposefully selected and snowballed. The results showed that in the first level of the model, there are 14 categories of components of driving factors and in the second part, 19 categories of components of processes are related to processes and also in the third part, there are 8 categories of primary and secondary outcomes. Managers and Authorities can help the marketing and economic development of the Iran football by providing a female spectator presence in football stadiums.