Transforming diplomatic resources into the results of football diplomacy with an emphasis on the mediating role of media coverage

The present study was designed and conducted to Transforming diplomatic resources into the results of football diplomacy with an emphasis on the mediating role of media coverage. The research method was survey. The statistical population of the present study included all those aware of the subject. Abdi et al.'s (2018) questionnaire was used to collect information. In order to analyze the data of the present study, the structural equation method was used. The whole process of analysis was performed in SPSS and PLS software. The results showed that sporting events (impact = 0.331; t = 2.236), human capital (impact = 0.244; t = 3.315) and sports products and services (impact = 0.404; 2 = t) has a significant effect on media coverage. The results showed that media coverage on overall results (impact = 0.883; t = 27.37), specific results (impact = 0.839; t = 24.237) and national results (impact = 0.859; 652 / 29 = t) is effective in the field of football diplomacy. With this in mind, it can be stated that the use of media coverage can have a significant impact on the success of football diplomacy.