Feasibility study of existing investment opportunities with a focus on the development of communications, special interests and diversification of winter tourism services

The purpose of this article was to evaluate the feasibility of existing investment opportunities with a focus on tourism with special interests and diversification of winter tourism services in Ardabil. The method of this research was descriptive-analytical and applied in terms of feasibility; The statistical population of this study consists of all sports and non-sports tourists who have traveled to this region at least once in the period, as well as experts in the field of tourism and sports in Ardabil province. The statistical sample of the research was obtained using Morgan table of 380 people which was used using random sampling method and the questionnaire was randomly distributed among tourists. The data collection method used in the present study was field libraries and the data collection tool was a researcher-made questionnaire. In order to determine the validity of the questionnaire, the opinions of professors and experts in the field of tourism and sports are used and to determine the finality of the questionnaire, the Cronbach-Bach coefficient was used. The reliability of the questionnaire was 0.89. Friedman and Structural Equation Model were analyzed statistically. And the awareness of the people of the neighboring areas "have the lowest average (3.27). According to the average rankings. Be. The results of fitting the model show that due to the significant value (-Value P) the effect of investment opportunities for winter tourism development at the error level of 0.05 is significant