INVESTIGATING ON THE EFFECTS OF CONTINUOUS FINANCIAL REWARDS ON THE PERFORMANCE OF EMPLOYEES’ IDEA GENERATION IN THE ICT INDUSTRY OF CHINA

Employees' creative ideas are the source of new insights and products that enrich daily life and make a valuable contribution to business development. In other words, employee creativity is the result of interaction between individual and contextual factors with the environment; Also, the source of creativity and innovation is at the intersection between skills and knowledge of the individual and the study of this issue requires the study of internal and environmental triggers in the context of the organizational environment. In this study, which is focused on the role of financial rewards in enhancing the performance of new business/venture ideas in a High Tech ICT Accelerator in China, 168 volunteers employees at this accelerator participated in an empirical experiment. To explore the different interventions of continuous reward allocation in an idea generation process for creating new venture ideas, we defined three forms of maximum, random, and null (control group) types of reward in the experiment. The results of this study show that the allocation of financial rewards improves the performance of idea generation, but also in the lack of reward allocation into the idea generation process reduces creativity and innovation in this field.