Assessing the Household’s Willingness to Adopt Efficient Water Technologies in District 6 of Tehran

Efficient water technologies as a non-economic tool in protecting water resources have always been of interest to environmental economists. Therefore, this study was conducted to evaluate the willingness of households in Tehran to adopt efficient water technologies to protect water resources in 2020. For this purpose, using the survey method in the form of interviews and completing a questionnaire, the factors affecting the acceptance of the use of efficient water technologies were determined using the logit model. The results showed that 57% of the sample is willing to accept efficient water equipment. The results also indicate that the attitude towards water protection with a tensile strength of 13.1 is one of the most critical components affecting the acceptance of these technologies. Education level and household size are the second and third most important factors affecting the adoption of efficient water technology. With a one percent increase in each of them, respectively, 3.2 and 2.29 percent will tend to accept the use of these technologies. In this regard, providing facilities to households to provide tools to reduce water consumption, implement incentive schemes, mandatory separation of household meters and eliminate water costs from charging, effective public media advertising (radio, television, etc), and cyberspace play an effective role Encourage households to use efficient water technologies.