Value Creation Components of Project Managers to Attract Employee Cooperation

There are various sources for value creation in project-based organizations. These sources can be employees, technology, structure, process, or anything in the project life cycle. In this research, project managers as active social actors in the project environment are a source of value creation that can create value in the minds of employees with their creative interaction. The purpose of this research is to provide components for value creation of project managers using their daily interactions with employees. A semi-structured interview was conducted with 23 managers with more than 10 years of executive experience in project-oriented organizations. The results of the research show that in order to attract employees' cooperation in carrying out priority tasks, it is necessary to consider the categories of interactive recognition. The training of managers and employees, the required facilities, the structure of work, the weakness in communication are the most important background factors and the influencers of the value-creating social interaction of the project managers, Also, 12 categories were presented as strategic components after data collection and analysis.