Virtual Marketing Tools (Internet Advertising) in Business Development of Narcotics Bands and Networks

In today's world, due to the rapid growth of modern information and communication technologies and, most importantly, the expansion of cybercriminals, the business environment and advertising style, and the attraction of drug users, are constantly evolving. Virtual marketing or e-marketing is one of the options that has been instrumental in expanding the drug market and promoting addiction. The purpose of this study is to investigate the virtual marketing methods (Internet advertising) in the development of business of drug bands and networks.  

The present study utilizes a descriptive-analytical method for collecting information from a library type, by reviewing the subject literature and exploring previous papers and researches.

  The findings suggest that Internet marketing of drugs can be based on the

1- Designing and launching web-based pages, 2- Using fixed banners, animations and clicks, 3- Using the identity of celebrities in Ad Creation, 4. Creation of Forums and Discussion Boards, 5. Creating Chat rooms, 6. Using Clip Art on the Internet, 7. Marketing Email, 8. Using Teasers and Promotional Films, 9. Launching Advertising channels on social networks and eventually, 10. Using audio ads on websites and social networks.

The results show that virtual marketing, in other words, e-commerce and Internet marketing, improves business processes of bands and drug networks, including: 1. Concealment of criminals' identities, 2. Easy access and 24-hour access to products and services for customers, 3.From Win brokers in the market and direct sales, 4. the speed and plurality of marketing and attract new customers and etc