Analyzing the role of globalization supertrends in the transformation of identity discourses in contemporary Iran

The process of modernization expanded so much that it covered the whole world and modern culture excelled in the realm of art and thought through the globalization trends. But on the other hand, as the modern identity continues to expand, it is divided into a large number of scattered parts, and this fragmentation of the prism leads to the formation of various forms of social subjectivity and cultural identity. The central question of the article is: through what developments has the phenomenon of globalization and technology led to the strengthening of subjectivity and the weakening of traditional structures of meaning production? The following article shows how Iran has been affected by the growth of new ideas and thoughts since the day of the constitutional revolution. Those are the ideas that have become widespread in the light of globalization and the expansion of social network technology and have challenged the hegemony of power structures and ideological institutions by creating new actors. The emergence of new actors has been associated with the emergence of a new way of social action, and the present research tries to identify and explain these new forms of action by using the framework of discourse analysis