Stakeholder perception analysis of coastal cities tourism for sustainable urban developmentCase study of Babolsar city

Coastal tourism is one of the important motivating factors in tourism, and the development programs of most areas that have beaches are considered an important factor in achieving sustainable development. This will be realized if planners and managers at all levels and all forms of tourism do not consider one-dimensional development and pay attention to all stakeholders. A subject that has received less attention in most development programs. The present study aims to analyze the stakeholders' perception of tourism in the coastal city of Babolsar for the purpose of sustainable urban development. The research method is descriptive-analytical in terms of applied purpose and research methodology. The statistical population consists of four categories of beneficiaries including tourists, citizens, economic activists and experts (managers), and the sample size among the first three groups is 383 people using Cochran's formula and 20 people among the experts group were selected in an available manner. In order to analyze the data, spss software and Kolmogorov-Smirnov tests were used to check the normality of the data, and one-sample t-test was used to analyze the data. The results showed that in terms of the level of perception of the stakeholders regarding the effects of tourism on the sustainable development of Babolsar city, tourists with a score of 3.41, citizens with a score of 3.63, economic activists with a score of 3.1, and experts and managers with a score of 3.27 and in total with a level of They are average. And according to them, there is a significant difference between the perceptions of stakeholders regarding the effects of tourism on the sustainability of economic, social-cultural, physical-infrastructural, management-institutional and environmental indicators.