Identifying Tourism Market Intentions from the Aspect of Product Compliance With Customers' TasteCase study: Indian Tourists in Iran Tourism Market

Corona disease has seriously damaged the tourism industry. The critical point of post-corona tourism Today, considering the expansion of international tourism markets and the diversity of tourism destinations, more activities should be done to increase the share of tourists; also, it should be done according to the wants and tastes of customers in the marketing and planning of tourism. With good planning, India is the fourth largest economy in the world and is very close to China's economic growth. Although all the capacities are available to attract tourists, Iran has not been able to attract an acceptable amount of Indian tourists due to the lack of understanding of the interests and tastes of Indian tourists. This research aims to identify the intentions and wants of Indian tourists and the extent of its compatibility with Iran's tourism products. In terms of methodology, it is descriptive and analytical; And it has been done by the qualitative method using a case study. Findings show that the most important capacities that attract Indian tourists to Iran are ethnic relations، cultural similarities, religious similarities (Islam-Zoroastrianism), and commercial relations. Also, culture, nostalgia, Business, and religion are the main motives of Indian tourists to travel to Iran. However, due to the difference in food tastes and the difference in the preferred mode of transportation of Indian tourists, Iran's tourism products are incompatible with the main interests of Indian tourists.