Presenting a model for accepting new technologies and innovations in the field of renewable energy by Iranian consumers with an economic, financial and social approach based on the foundation's data theory

Today, issues related to energy and its role in the economic and financial development of societies have become a strategic and important category. The use of renewable energy that is available through the technology channel can optimize energy consumption and this is possible by accepting innovation and renewable technologies. For this reason, the current research was conducted with the aim of designing a model of acceptance of technology and new innovations in the field of renewable energy by Iranian consumers with an economic, financial and social approach. This research is applied in terms of purpose and qualitative research in terms of method. 16 components and 50 indicators of the model were identified through library studies and open and semi-structured interviews with 14 experts in the field of renewable energy and experienced university professors and using the Grounded Theory method and open, axial and selective coding. Among the most important effective factors in the technology acceptance model are participation, technology, price, perceived benefit, financial conditions, and economic, social, and environmental consequences.