The effect of emotional intelligence on increasing sales of kashavarzi bank in Shahrekord
Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:
The purpose of this study was to determine the effect of emotional intelligence on increasing sales of kashavarzi bank in Shahrekord. This research is a descriptive-correlational one in terms of purpose of the research and in terms of data collection. The statistical population of this study was the employees of Agricultural Bank of Shahrekord city. In this study, library studies were used to complete the theoretical foundations. To collect data and information on emotional intelligence, the standard questionnaire of emotional intelligence Goleman (2001) and to collect data and information on increasing sales of banking services was used questionnaire Ali Panah (1396) was used. The validity of the questionnaires was confirmed by the supervisor and several subject matter experts. The reliability coefficients of both questionnaires were estimated 0.837 and 0.763 respectively using Cronbach's alpha coefficient.In this study SPSS software was used for data analysis. The results showed that emotional intelligence had a significant effect on increasing sales of agricultural bank services (C.R ≥ 1.96 and P ≤ 0.05).
Keywords:
Language:
Persian
Published:
Journal of Psychological Research in Management, Volume:7 Issue: 1, 2021
Pages:
171 to 206
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