Reliance on the news of the “National Media” and identification of factors that have effect on it

The most important duty and the essential role of social communication facilities is the spreading of social events. All national and international news media that mostly act in the TV section, always confirm this affair that for attracting audience and affecting on it, the level of audience´s reliance on news should be increased. The goal of this research is considering related sociological factors with amount of reliance on the news of 1, 2 and 3 TV channels between young citizens of Tabriz. For reaching this end, Giddens, Offe, Putnam and Sztompka´s theories have been used. The used research method of this research is the measured one and the statistical society of research are all Tabriz´s citizens that are in the age range of 15- 43 that the number of them is 579694. From this number, 400 people was chosen as the statistical research sample by the use of multi- stage branch sampling method. Data are collected by the use of questionnaire and for data analysis »SPSS« software was used. Based on research results, the average reliance on the news at every three channels was at relatively low revel. By comparing the average, it is known that the amount of reliance on the news of channel 2 is to some extent more than other channels. Most hypothesizes by using of R Pearson test were confirmed and the results of regression analysis showed that positive assessment variables from operation of national media, feeling social safety and the amount of religiousness are identified as the affecting variables on the amount of reliance on the news of 1, 2 and 3 channels that can wholly expressed more the 20 percent of dependent variable´s changes.