Analysis of factors affecting the success of agricultural start-ups in the country
Article Type:
Research/Original Article (دارای رتبه معتبر)

Today, the importance of start-up agricultural businesses is more than ever, and to achieve this, it is necessary to provide the right environment and conditions for start-up businesses. The purpose of this study was to analyze the factors affecting the success of start-up agricultural businesses. This research was applied in terms of purpose and descriptive-survey in terms of implementation method, which was done with a mixed exploratory approach. The statistical population in the qualitative stage was 11 university experts who were selected by purposeful method and snowball. In the quantitative stage, all the experts of the country's new agricultural businesses were 200 people. Simple random sampling method was used. The Delphi method was used to identify the factors and the structural equation modeling method with Smart PLS3 software was used to analyze the relationships of the variables. The results showed that the factors affecting the success of start-up agricultural businesses include 51 components in the form of 9 dimensions (individual capabilities, human resources, environmental factors, marketing activities, financial issues, product development, customer satisfaction, strategy, networking). Also, the results of structural equations showed that individual capabilities (0.317), human resources (0.356), environmental factors (0.438), marketing activities (0.378), financial issues (0.404), product development (0.399) Customer satisfaction (0.415), Strategy (0.329), Networking (0.426) have a positive and significant effect on the success of start-up agricultural businesses. Finally, it can be said that the success of start-up agricultural businesses is an important strategy for promoting agricultural entrepreneurship.

Roshd -e- Fanavari, Volume:19 Issue: 73, 2023
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