Typology of Value Driven Approach in Artifact Design (Case Study of Conceptual Design with Economic, Emotional, and Moral Approach)

Problem Definition:

 In the contemporary world, human artifacts are more than simple tools of convenience in our daily lives. They actively shape, although indirectly, human actions and experiences, individuality, quality of life, decisions and values, and affect the way we adhere to ethics. Therefore, considering the important role of these artifacts in the moral dimension of our social life, and also the slow progress of society's ethics compared to technological advances, a designer can materialize moral values as interactive performative artifacts with an emotion-driven design approach, and present them to society aiming at arousing and encouraging the actants to act morally and also help improve social moral values. But "what are the characteristics of these moral artifacts and how can they help moralize life and society more effectively"?

The goal of the research is first and foremost, to investigate the features and functions of interactive value driven artifacts by studying existing examples. Second, to explain the principles of designing such artifacts; and finally, to realize these principles as design concepts.

The research adapts the «descriptive-analytical» method. Using this method, it first investigates interactive value-driven artifacts (based on theoretical studies), and discusses the existing examples of these artifacts with an emotion-driven approach.

By examining and analyzing interactive value-driven artifacts (economic, emotional, and moral) which have been purposefully selected under the research, it can be claimed that interactive value-driven artifacts with an emotion-driven approach, and also performative artifacts, can be effective in creating awareness and encouraging reflection because of their ability in creating admiration, guilt, encouragement and reproach (during the process of interaction or as a consequence of interacting with them). As a result, they can change the behavior of their users and ultimately result in the promotion of ethics in society.