A Model of the Impact of Social Media on the Desire for Gender Equality among Iranian Women

For some scholars, Modernism has given rise to the emergence of new era that is known as the age of communication which accelerated sharing and spreading of the information. As a result, people can be familiar with new ideas and communicate with each other across the world. Sometimes, due to new social media traditional and ancient ideas have been declined and replaced by new ones. The ongoing research concentrates on the direct and indirect impact of the social media on women tendency to sexual equality. All Iranian women and a sample of 733 women, in fact, comprises our database which have been collected by World Values Survey (WVS) in 2002 (seventh wave). Our findings show, in the first place, social media directly mark their impact on the tendency of Iranian women to sexual equality and accelerate such tendencies. And, on the other hand, social media indirectly lead Iranian women towards sexual equality via three variables; indifference mediate, unbelief, and right to choose. Thus, these variables both positively and considerably have influenced Iranian women sexual equality tendencies