The Impact of Production and Strategic Flexibility on Supply Chain Agility, Company Performance and Competitive Advantage with a Resource-Based View Approach

In today's world, technological advances are accelerating, and organizations are better prepared to deal with environmental change and enhance the impact of supply chain agility on performance by applying the various theories of a flexible manufacturing system. The present study examines the impact of flexibility on supply chain agility, company performance and competitive advantage with a resource-based view approach. The method of this research is applied and field research. The statistical population is all the experts, supervisors and managers of Abrah Dezhar production company. 128 people from the statistical population were selected by simple random sampling method using Morgan's table. To evaluate the validity of the questionnaire, the opinions of professors and experts were used. Cronbach's alpha value was used to determine the reliability of the questionnaires. In the present study, structural equations with partial least squares approach were used to analyze the hypotheses in the Smart-pls3.3.9 software and to evaluate the validity of the model, bootstrap approach was used in AMOS24 software. The findings of the research showed that production flexibility and strategic flexibility have an impact on the performance and agility of the company. Also, strategic flexibility did not affect the competitive advantage, while production flexibility had an impact on the company's competitive advantage by 0.994.</em>