A Model of Company Competitive Capabilities Considering Social Capital and Buyer-Supplier Relationship Risk: A Case Study of the Elevator and Escalator Industry

The purpose of this study was to present a model of competitive capabilities considering social capital and buyer- supplier relationships. In terms of purpose, it is developmental-applied and in terms of nature, descriptive-analytical and regarding method, a mixed method study. The study population included the academic and industrial experts active in the elevator and escalator industry. To recruit the sample, purposeful and theoretical saturation sampling methods were used in which the researchers reached a saturation point after conducting 18 interviews. Semi-structured qualitative interviews were used to collect the data in the qualitative section and questionnaires were used for the quantitative section. To analyze the data, content analysis and interpretive structural equations were employed. The final obtained model reveals that the social capital variable has three comprehensive themes, 15 organizing themes and 49 basic themes, the buyer-supplier relationship risk has seven organizing themes and 28basic themes, and the competitive capabilities include nine organizing themes and 32 basic themes. Also, the results of the interpretive structural equation method show a six-level model.