Evaluation and Futuristic View of Fruit, Vegetable and Fast-Moving Consumer Goods (FMCG) Packaging Industry and Presentation of a Plan and Strategy Using the SWOT and QSPM Methods

The present study evaluates the industry of packaging fruit, vegetables and perishable food (FMCG) with a futuristic view in mind, proposing a plan and strategy using the SWOT and QSPM methods, to create a new field for employment. The research type is analytical-descriptive with a practical purpose and the reasoning is inductive. Information collection in the theoretical part is done through library studies, books and articles, and the analytical part includes a statistical population of 85 managers, specialists and industrial experts, 35 of which are selected as the statistical sample of the research using Morgan's table. The samplings are organized and classified according to the parameters of the study. In the first step, the strengths and weaknesses, opportunities and threats are determined by the theoretical data saturation method for the evaluation and future research of the mentioned industry. Then, SWOT analysis is used in order to develop the final strategies. In order to ensure the accuracy and determine the ranking of the determined strategies, the QSPM matrix is used in the last step. Through the procedures of examining the strengths, weaknesses, opportunities and threats related to the evaluation and the futuristic view of this industry, reaching data saturation, checking the IFE, EFE and QSPM matrices and making the necessary analyses, it becomes clear that the strengths are less than the weaknesses and the opportunities for development are more than the threats. Therefore, in the current research after formulating the solutions, the final prioritized strategies for evaluation and futuristic view of the fruit, vegetables and perishable food (FMCG) packaging industry are ranked and presented.