Identifying and Ranking Spiritual Motivational Factors Effective in Establishing Knowledge Management (Using Fuzzy Demitel Technique)

Considering the importance of creating spiritual motivation in employees as a success factor in the implementation of knowledge management, the present study aimed to identify and rank the effective spiritual motivational factors in the establishment of knowledge management and the degree of affecting and impressible of these factors relative to each other from the perspective of experts in this field. This research is practical in terms of purpose and mixed in terms of method. First, by reviewing the literature, the effective spiritual motivational factors in the establishment of knowledge management were identified, and then the Delphi survey method was used to confirm the identified factors and reach a general consensus. For this purpose, a questionnaire containing the identified factors was prepared and distributed among the members of the expert team. Then, by preparing another questionnaire, known as Dimtel method questionnaire, the members of the expert team were asked to determine the intensity of each factor's effect in pairs. In this research, Dimtel's method was used in order to prioritize and identify causal and effectual factors. The statistical population of this research is 12 active and familiar experts in both the fields of knowledge management and human resource management. Out of a total of 27 identified motivational factors, 17 effective spiritual motivational factors in establishing knowledge management were approved by the experts. After determining the intensity of the existing relationships between the variables, based on the opinion of experts and performing the steps of the Dimtel Fuzzy method, it was determined that Leadership style and managerial actions, organizational culture and organizational justice are the three priorities that have the most influence on other spiritual motivational factors in the establishment of knowledge management and Employees' participation in affairs, creating a sense of being valued, and career advancement and promotion are the most effective spiritual motivational factors in the establishment of knowledge management. Also, the conditions of the working environment (physical conditions, equipment, etc.) are independent and do not have any influence or effectiveness on other factors. Motivated human resources, directly and indirectly, affect the implementation of knowledge management. In the meantime, spiritual motives lighten the burden of responsibility and make the road smoother. Therefore, one of the important tasks of managers of organizations that have created knowledge management initiatives in their organization or are in the early stages of implementing knowledge management is to know ways to create and strengthen spiritual motivation in employees. Investing more in influential factors, in addition to directly affecting the factor itself, can also influence other factors and indirectly respond to some of the executive burdens of other factors.