Examining the Physical Factors Affecting the Improvement of People’s Creativity in Innovation Factories

Creativity and innovation play a significant role in business success because they can lead to the formation of new ideas. Innovation factories have created a suitable platform for creating ideas in business. The current research seeks to identify physical factors that increase creativity in office environments. Also, a question arises of how these factors are effective in interior design. The data has been collected by reading books and articles. The research method is descriptive-analytical. The results show that factors such as visual details, landscape and natural materials, color schemes, furniture, and the shape and size of the space affect the level of creativity. The level of creativity can be improved by considering the complexity of visual details, observing aesthetic factors and placing artworks in the interior space, using greenery and integrating the natural environment with the interior space, using natural materials, and using low saturation colors.
 Today, with the advancement of knowledge and technology and the wide flow of information, developing countries are trying to provide the platforms to move towards new economic systems so that they can achieve economic and technological growth. To achieve this goal, we should pay attention to issues such as innovation and creativity. For this reason, there is a demand for research in the fields of creativity and intellectual abilities.
 The method is analytical-qualitative and case-based. Library methods and field studies are used to collect information. To explain the issue, Iranian and foreign examples, such as Azadi Innovation Factory in Tehran, Shiraz Innovation Factory, Brunner, IBC, and Station F were selected as samples and the theoretical foundations of the research will be examined by their analysis.
 Visual details are designed according to aesthetic factors and based on the brand identity of active startups. The ceiling, floor, and walls are designed with visual and artistic details, which is the most important thing in the IBC factory. Natural materials such as wood were used in parts of architectural elements such as floors, walls, or furniture, but this was not considered in the Shiraz factory. Natural light and vegetation are among the elements that have improved the natural landscape in the interior, and a different atmosphere has been created in the IBC factory using natural elements, such as water and light. Different color schemes are used in the samples, which include warm and cold colors. Various furniture of different sizes and colors have been used and they provide the possibility of sitting in different positions. In the case examples, more natural scenery and fewer visual details have been taken into consideration than other factors.