Building a social identity and body display (Case Study: Students at Tehran University(

The purpose of this [U1] study is to examine the way in which [U1] the identity is constructed through the body consumption, especially through the presentation of the body as a product among female students. . Since today,  body is the center of attention and is a tool for achieving social opportunities and social advantages mong students, its display has become widespread among female students, and its analysis can reveal the underlying angles of this tendency. In today's modern world, the concept of identity building among students has become omplex and multi-layered.In this study, based on theoretical sampling, 45 deep and semi-ructured [U1] [U1] from the students of the stage reached the saturation stage. The analysis of the ontent of the interviews was based on a theoretical analysis. The results indicate that female students are practically raising their concerns and issues with body use. The body is a tool through which they make their lives meaningful and enrich their identities female students proved their localism as a global phenomenon, using clothing. The existence of dominant and sometimes controversial discourses is influential in interpreting and understanding the concept of life of life by students.   In this study, based on theoretical sampling, 45 interviews of deep and semi-structured students from the students of the stage reached the saturation stage. The analysis of the content of the interviews was based on a theoretical analysis. The results indicate that female students are practically raising their concerns and issues with body use. The body is a tool through which they make their lives meaningful and enrich their identities. Student girls proved their localism as a global phenomenon, using clothing and clothing. The existence of dominant and sometimes controversial discourses is influential in interpreting and reading the comprehension of life by students.