Modeling Entrepreneurship Development in Iranian Sports Tourism Based on Interpretive Structural Method (ISM)

The purpose of this study was to model entrepreneurship development in sports tourism in Iran based on a structural-interpretive approach. The present research is a qualitative research with analytical nature and in terms of nature and purpose is an applied research that was performed by interpretive structural method. The data collection tools required for the research were library studies, interviews and structural-interpretive questionnaires. According to the research findings, 68 indicators were subset of 9 institutional factors including political and legal factors, managerial factors, economic factors, cultural and social factors, education and research, human resources, technology and technology, infrastructure and tourist attractions. The purpose of the study was at 6 levels and political and legal factors were identified at the sixth level as the cornerstone of the model. According to the research findings, it can be concluded that in the first step, government support for entrepreneurs in this field is the biggest success factor for the development of entrepreneurship in sports tourism so that the private sector can encourage and support the government by investing and entering this field. Be an important arm for the development of sports tourism in Iran.