نشریه پژوهش های معاصر در مدیریت ورزشی
پیاپی 24 (پاییز و زمستان 1401)

Due to the importance of marketing and the rapid increase in the use of marketing incentives in recent years, the study examined the effectiveness of watching the sports brand advertising teaser on the index of preference to buy sports products. A total of 39 male and female students and professional athletes of the University of Tehran, all of whom were upright and had no history of head or neck disease, were selected for the experiments. Data collection tools were an electroencephalography device and questionnaire. The research included six main stages of sample selection, an examination by a physician, filling in the written consent of the subject, answering the pre-test questionnaire, examining the brain frequency bands while watching sports brands promotional videos, and finally filling out the post-test questionnaire. The results of this study were collected, analyzed, and evaluated using SPSS 25 software and descriptive statistics and inferential statistics. The results of this study also show that the preference index, when watching a sports brand promotional video, had a significant effect on the desire to buy sports products. Also, brain waves (alpha, beta, theta, and delta) had a significant effect on the desire to buy sports products while watching the sports brand promotional video.

The present study was conducted with the aim of sharing economy in sports businesses.To answer the research questions, a combined or mixed approach that includes qualitative and quantitative methods has been used.The combined research method that first uses the qualitative method and then the quantitative method. The current research method is practical in terms of the type of goal, because the results will be provided to the country's sports businesses to use it to develop their business. The method of data collection in the first step, library studies and its tools,was taking notes.In this study, using the meta-combined method and after reviewing the literature of the research subject, the indicators of the common economy in sports were identified and coded,then by categorizing the codes, the initial framework was developed and finally by asking questions and interviewing validity and reliability experts. This model was evaluated and the final model of business innovation in sports complexes was developed based on the sharing economy.finally, the effectiveness and use of model indicators were examined and effective indicators were ranked. The results showed that the indicators of the shared economy regarding the occurrence of innovation in sports businesses include 3 main categories (customers, owners and platform), 9 themes in each sector (sports venues and spaces, sports equipment and supplies, tickets and prizes, Technology, brand and reputation, training and consulting, athletes, managers, coaches, staff and fans) and 126 codes.

The purpose of this study was to model entrepreneurship development in sports tourism in Iran based on a structural-interpretive approach. The present research is a qualitative research with analytical nature and in terms of nature and purpose is an applied research that was performed by interpretive structural method. The data collection tools required for the research were library studies, interviews and structural-interpretive questionnaires. According to the research findings, 68 indicators were subset of 9 institutional factors including political and legal factors, managerial factors, economic factors, cultural and social factors, education and research, human resources, technology and technology, infrastructure and tourist attractions. The purpose of the study was at 6 levels and political and legal factors were identified at the sixth level as the cornerstone of the model. According to the research findings, it can be concluded that in the first step, government support for entrepreneurs in this field is the biggest success factor for the development of entrepreneurship in sports tourism so that the private sector can encourage and support the government by investing and entering this field. Be an important arm for the development of sports tourism in Iran.

News streaming in sport is one of the main axes of news activity in social media, which despite the great impact of economic, social and sports dimensions in the scientific community of the country has not been considered. This study is an applied research and in terms of purpose is descriptive survey. The statistical population of this research includes theoretical experts (professors of sports management) and experimental (managers of the physical education organization). Sampling was performed using non-probability method and purposeful and finally 16 people participated in this study. grounded theory was used to analyze interviews. Research data were analyzed using MaxQDA20 software. According to the paradigm model of research, content preparation and sharing is an underlying factor in sports management and sports branding on social media. In this regard, it is necessary to implement and monitor the strategic document of social media marketing with a focus on sports marketing goals. In implementing this strategic document, the power of sports clubs to bring about change must be taken into account, as large clubs can act as a barrier or facilitator to achieve strategic goals. On the other hand, the culture and media literacy of the fans should be taken into account in drafting the strategic document. In this way, it is expected that in the shadow of the implementation of the adopted strategy, it will be possible to streamline social media in sports.

The purpose of the present study is to identify Barriers and Problems of using new technologies for development of recreational sports. The data were collected through semi-structured interviews using a qualitative method. For data analysis, thematic analysis method (Brown and Clark, 2006) was used. The study results showed that challenges of using new technologies for development of recreational sports are divided into five groups: 1) lack of independence of decision-making institutions, 2) fragmentation of decisions, 3) technology use ease, 4) traditional view and basic understanding of the new era of recreational sports among officials and 5) unacceptable context. According to the study results, the three themes of lack of independence of decision-making institutions, fragmentation of decision-making and traditional view and basic understanding of the new era of recreational sports among officials are among the most important challenges that lead to technology use ease in sports and especially recreational sports. On the other hand, unacceptable context includes themes, each of which individually poses a challenge for development of recreational sports through new technologies.

The purpose of this study was to investigate the effect of absorptive capacity and knowledge sharing on employees innovative behavior in ministry of sports and youth of iran. The research method was descriptive survey and it is one type of apply research. The statistical population included all employees of the ministry of sport and youth that their number was 400 people through proportional stratified random sampling, and 230 people were selected as statistical sample. And the class-experts (formal and contractual) - and managers (department managers, deputies, and group presidents). In order to determine the face and content validity of the questionnaires, the professors and experts in the field of management were used. For data collection we used to three questionnaires of absorptive capacity Zahra and George (2002); Jansen, Van Den Bosch, and Volberda (2005), knowledge sharing de Vries, Van den Hooff, and de Ridder (2006), and innovative behaviour Scott and Bruce (1994). For data analyze, we used to structural equation modeling (SEM) and path analysis by the Amos software version 24. The results of the research showed that there is a direct (positive and significant) relationship between the absorption capacity and knowledge sharing with the innovative behavior. Therefore, it can be concluded that sports organizations, as much as attracting knowledge and exploiting it, and improving knowledge sharing, promote the innovative behavior of employees is. Managers should provide the field for attracting external knowledge and sharing knowledge among employees, it promotes the innovative behavior of staff and improves the performance of sports organizations.

The current research was applied in terms of purpose and descriptive-correlation in terms of nature; which has been done in the field. The statistical population included prominent professors in the field of sports management, specializing in the field of sports sociology. According to the available selection, 48 people were identified in this section, and after distributing and collecting the questionnaires, 41 completed questionnaires were collected. The sampling method was available. The research tool included a researcher-made questionnaire in two parts: descriptive characteristics and specialized questions. The final questionnaire was prepared using the Likert method and with five options. Its face and content validity was verified by 12 experts and the reliability of the questionnaire was confirmed by Cronbach's alpha method. In addition, the questionnaire was checked and verified using first and second order confirmatory factor analysis. In the part of data analysis, structural equation modeling method with partial least squares approach and using PLS software was used to comprehensively examine the conceptual model of the research. The results of the research showed that causal factors are effective on the main phenomenon (0.629); The main phenomenon is effective on strategies (0.399); Background conditions affect strategies (0.452); Intervening conditions have an effect on strategies (0.234) and strategies have a positive and significant effect on outcomes (0.691). Therefore, in the way of achieving the social consequences and national pride of ethnic identity, strategies should be created in the way of the formation of the charter of ethnic identity.

The purpose of this study is to design and explain the model of sports development, based on strategic thinking and management impression management in East Azerbaijan province. The method of the present study is descriptive-analytical research that has been done by examining the current situation of the General Directorate of Sports and Youth of East Azerbaijan Province. The statistical population of this study includes managers and employees of the General Directorate of Sports and Youth of East Azerbaijan Province, heads of sports delegations of East Azerbaijan Province consisting of the chairman and vice chairman and secretary of the board, professors and faculty members of physical education schools, officials and physical education experts In total, their number is 580 people. Sampling was done in random strata according to the volume and 300 people were selected based on Morgan table by stratified method. 270 healthy and valid questionnaires were received to collect data from two standard questionnaires, Bolino and Turnelli imaging management strategies. (1999), Strategic Thinking Assessment Questionnaire (Lidka-1998) and a researcher-made questionnaire on sports development were used. Formal and content validity of the questionnaires was obtained by conducting a survey with 10 professors in the field of research and supervisor .. Cronbach's alpha coefficient for imagery management was 0.913, for strategic thinking was 0.916 and for sport development model was 0.943.. After reaching saturation, a deeper study of the theoretical foundations and previous research was done to combine them with the researcher's experiences and experts' opinions to design the model.

The aim of the present study was the structural model of strategic intelligence based on social capital and organizational structure in the Ministry of Sports and Youth. In terms of purpose, this research was applied and based on the data collection method, it was a descriptive correlation. The statistical population of this study consisted of 800 staff members of the Ministry of Sports and Youth. The sample size in this study was estimated to be 260 based on Morgan's table and sample size. An unlikely sampling method was available. Structural validity, content validity, and Cronbach's alpha were used to validate the measurement tool. Finally, structural equation modeling approach was used to analyze the data. The results showed that the variables of organizational structure and social capital explain 41.3% and 28.2% of the variance of the strategy of external organizational strategic intelligence and strategic internal intelligence, respectively. In addition, it was found that the effect of social capital on strategic extra-organizational intelligence, the effect of organizational structure on strategic extra-organizational and intra-organizational intelligence and the effect of structure on social capital are statistically significant (P<0/01). Finally, it was found that the mediating role of social capital in the relationship between organizational structure and strategic extra-organizational intelligence is statistically positive and significant (P<0/01). Based on the results of the research, it can be stated that social capital and organizational structure encourage the collection, organization, analysis and distribution of information within the organization, and according to them, information exchanges are promoted.

The purpose of this study was to identify and rank the factors affecting sports talent management. This research is of descriptive-survey type and also based on the objectives of the research is of applied type. The statistical population of this study included sports experts and managers. People were purposefully selected as a sample (199). The data collection tool was a researcher-made questionnaire in which the identified components were around the axes of talent identification, talent management and talent development. To analyze the data, descriptive and inferential statistics including exploratory factor analysis, confirmatory factor analysis and Friedman test were used through SPSS software version 21.The results show that the identified factors have an effective and significant role in the talent management process and among them, the three components that had the most role in the talent management process are in order of priority: talent identification, talent development, talent management, Interfering factors are often the most negative factor in talent management. As a result, sports managers in the field of wrestling should help the talent management process by strengthening the effective factors in sports talent identification according to the identified priorities and reducing the role of disturbing factors in this regard.

The aim of this study was to investigate the consequences of the outbreak of Covid-19 virus on the sports industry. The present study was descriptive-survey in terms of applied purpose and in terms of data collection method. In the first (qualitative) part for conducting field interviews, the statistical population of the research, prominent professors in the field of sports management as well as some executive managers of sports organizations (sports boards, sports and youth departments, sports federations, sports producers) These individuals were purposefully selected for qualitative interviews on the subject of research (18 interviews with 18 people and continued to the point of theoretical saturation) and in the second part (quantitative) after collecting information from qualitative research, made a questionnaire. And this questionnaire (33 items in the form of two central codes of positive and negative consequences) was distributed among all sports professionals and sports economic activists in the country (384 people). Use elongation and skewness indices to check the distribution of data (normal or abnormal) and to review and answer research questions and draw and develop a measurement model and structural model of SPSS software version 24, Smart PLS version 2.0 and Max QDA Pro version software were used. The results showed that economic and sports factors are negative consequences and managerial, sports and economic factors are positive consequences. It is hoped that by considering each of the positive and negative consequences of the outbreak of Quid-19 on the sports industry,

The present study was designed and conducted with the aim of providing a communication model of factors affecting the development of Data-driven Policies in Iranian sport. The method of the present study was mixed (qualitative-quantitative). The statistical population of the study included the elites in the field of research. For this purpose, 12 people were identified as the research sample according to the purposeful sampling method. The research collection tools included a researcher-made questionnaire and a semi-structured interview. The validity of the questionnaire was examined according to the Expert opinion. Also, the reliability of this questionnaire was evaluated using Cronbach's alpha calculation method (α = 0.89). In the quantitative analysis of the research, Demetel method was used. The results showed that 5 general factors including supportive aspects, personal issues, legal aspects, technical infrastructure and security issues were identified as effective factors. According to the results, it was found that individual issues (network effect = 1.599) and supportive aspects (network effect = 0.234) as causal factors and technical infrastructure factors (network effect = -0.056), legal aspects (-1 / 201 = network effect) and security issues (-0.688 = network effect) were identified as disability factors.