Evaluating the effectiveness of urban management strategies to deal with the corona outbreak crisis in the case study of Rasht city

With the tremendous advances in health in recent decades, it was unimaginable that in the 21st century, the size and spread of the coronavirus could cause such a crisis in the world's cities. The aim of this study was to evaluate the effectiveness of the strategies adopted by the urban management of Rasht against the coronavirus. The research method of the present study is quantitative and data collection has been done through surveys and documents. By studying the theoretical concepts and reviewing the research background, eight criteria and 53 indicators were extracted, including the role of municipalities, the role of citizens, management and executive, treatment-healthcare, cleanliness - hygiene, economic, educational-cultural, transportation, and public space. Three hundred ninety-one questionnaires were distributed and completed online among residents and citizens of Rasht. One-sample Kolmogorov-Smirnov and Friedman tests in SPSS software were used to analyze the data. Then the research is modeled and analyzed using Smart PLS3 software. The path coefficient leading to the hidden criterion of "cleanliness - hygiene" has a robust effect (0.949). It means that the hygiene-hygienic criterion has a strong effect on the effectiveness of urban management strategies. Economic and therapeutic-care criteria have the most substantial effect with path coefficients of 0.916 and 0.910, respectively. These three criteria and the following indicators have been determined by the citizens of Rasht as important criteria. Disinfection of crowded office and public buildings, an adaptation of shops and fruit and vegetable fields (creating spatial order, etc.), installation of places for handwashing, etc. are among the things that can be done in this period and the urban management should focus on these issues and then address the economy and people's livelihood