Investigating factors affecting the implementation of emerging smart businesses in Iran with a skill-training approach
Emerging smart businesses are created to transform ideas and innovations into products, research commercialization, science and wealth synergy, and economic empowerment. These businesses play an important role in the economic success of the country in terms of creating stable positions for technology and exploiting new opportunities. The purpose of this study is to design the implementation model of emerging smart businesses in Iran according to the foundation.The statistical population in the qualitative section includes 6 people from start-up managers, knowledge-based companies and business owners and 4 people from university professors in the fields of entrepreneurship and management who were selected by non-random snowball sampling method. The research method in this research is qualitative and exploratory Grounded theory. In this research, library study methods and field methods such as semi-structured interviews have been used. Based on the findings of the research, a paradigm model was developed, which includes causal conditions (support, business and technology alignment, information clarification and data quality improvement), intervention conditions of emerging business processes, background conditions (infrastructure software and hardware), strategies (process integration standards, empowering project managers and stakeholders with information technology) and consequences (economic growth and development and gaining a competitive edge).
-
بررسی استراتژی بازاریابی شبکه های اجتماعی بر وفاداری برند با نقش میانجی اگاهی از برند
ملیکا سادات حسینی *،
نشریه پژوهش های نوین بین رشته ای علوم پایه و فنی و مهندسی، تابستان 1403 -
The effect of corporate social responsibility and environmental orientation on business marketing performance of organic product sellers; Investigating the mediating role of green market orientation
*, Paria Delghandi
Journal of Strategic Management Advances,