Prioritizing the Economical Strategies of Sporting Companies by Using the AHP-TOPSIS Integration Method

This research aimed to identify and prioritize the strategies of sports production companies in the direction of economic development of sports using AHP-TOPSIS integration method (case study: Jame Jam Sports Company). The research method was survey. In order to identify the strategies of Jame Jam Sports Company, the theoretical saturation method and identifying the experts of the studied company by snowball method were used to identify the strategies. In order to analyze the research data, AHP and TOPSIS methods were used SUPER DECISION software and BT TopSis SoLver software. According to the results of the research, it was found that the most important strategies of Jame Jam Sports Company included the strategy of merging with other companies, the strategy of vertical integration upwards and the strategy of heterogeneous diversity. Therefore, the company needs to integrate with other companies in order to create a stronger structure through the development and improvement of its capabilities.