Legal Study of Dynamic Pricing Strategy in Companies Providing Intelligent Transportation Services with Emphasis on Snapp Application

E-commerce means using electronic tools in the process of doing new business. This type of business, as a link between technologies and the business market, has created a stable market for the employment of different groups. Some modern businesses have developed new electronic tools that make them different from other businesses. Intelligent agents, which act as tools for technology-driven companies, are responsible for the dynamic pricing of their products and services. In this pricing model, which is often done completely without the intervention of human operators and automatically (intelligently), electronic tools price by analyzing various factors. The purpose of this study is to investigate the status and legal effects of this pricing model in companies providing intelligent transportation services. The present article has been done by analytical-descriptive and library methods. Dynamic pricing model has advantages and disadvantages compared to traditional model; Advantages: 1- Transparency in Costs Declaration, 2- Facilitates and Accelerates the provision of Transportation Services, 3- Reduces Costs. Disadvantages: 1- Absolute authority of the company in determining and paying costs to drivers, 2- Impossibility and unpredictability of monitoring the design and performance of applications of companies that use this pricing model, 3- Lack of appropriate and specific laws and regulations for possible violations. Based on the findings of this study, the existing regulations are not sufficient to address the challenges and possible violations in relation to the dynamic pricing model, and it is necessary to review and amend the regulations and formulate appropriate solutions in this regard.