Structural Model Relationship between Cultural Values and Social Responsibility with the Mediating Role of Knowledge Managment, (Case Study: Faculty Members of Urmia University)

The present study was conducted with the aim of investigating the relationship between cultural values ​​and social responsibility with the mediating role of knowledge management among the faculty members of Urmia University. The statistical population studied in this research is the faculty members who were working in Urmia University. All faculty members were 392 people, and finally 196 of them were selected as the final sample using stratified sampling method proportional to the volume. The research method, in terms of the practical purpose and in terms of the method of data collection, is a description of the correlation type and correlation of the structural equation modeling type. Standard and researcher-made questionnaires of knowledge management, cultural values ​​and social responsibility were used to collect data. To check the validity of the questionnaire, construct validity and confirmatory factor analysis were used, and to check the reliability, Cronbach's alpha was used for each of the questionnaires to prove the reliability of the research variables. The results of structural equation modeling showed that there is a positive and meaningful relationship between cultural values ​​and knowledge management, and there is also a positive and meaningful relationship between the variables of cultural values ​​and social responsibility, and at the same time, with the mediation of knowledge management, there is a positive and meaningful relationship between cultural values ​​and the social responsibility of faculty members. The results of the research confirm the role and position of cultural values ​​in the development of social responsibility of academic staff members in the university. The general result is that there is a positive relationship between organizational culture and knowledge management and social responsibility. In general, the main message of this research is that by establishing and institutionalizing the appropriate atmosphere and organizational culture among academic faculty members and knowledge management as a mechanism with the aim of flexibility and innovation, there will be more accountability and social responsibility among academic faculty members. will make a researcher.