Identifying and prioritizing business coaching competencies

The current research was conducted with the aim of identifying and prioritizing business coaching competencies in the Iranian market with a qualitative-quantitative approach, which is classified as developmental-applied research. The population studied in the qualitative section included business coaches, a sample of 20 of them was selected with a targeted approach and snowball method. In a quantitative part, the statistical population included business coaching activists who provide services in scientific-research institutions (307 official coaches and 87 informal coaches) and a sample of 200 of them using Cochran's formula Systematic randomness was considered. In order to collect data in the qualitative part, documentary and interview methods were used, and in the quantitative part, a researcher-made questionnaire was used, the validity and reliability of which was confirmed. Also, in order to analyze the data, exploratory factor analysis Verification and Friedman rank test were used to prioritize the identified criteria. The findings show that among the identified criteria, the highest average rank is related to the variable of gaining experience with a rank of 4.04 and the lowest rank is related to the variable of psychological characteristics with a rank of 3.67. It should be mentioned that very few studies have been done in relation to business skills and its impact on business development, and a serious vacuum is felt in this field.