Typology of Employee Value Proposition in Knowledge-Based Businesses

Attracting talented and skilled employees as well as retaining the current workforce has become one of the most important concerns of leading organizations and businesses in today's competitive and dynamic environment. Employee value proposition in the form of a set of suggestions and values ​​is a key stimulus to attract top talent in the labor market and while creating job satisfaction for current employees, has a significant impact on reducing the rate of turnovers of people from the organization. The aim of this study is to identify and prioritize the types of value proposition of employees in knowledge-based businesses with a mixed method (qualitative-quantitative). In the first phase, through semi-structured interviews with 10 experts from knowledge-based companies, the data were collected and analyzed by thematic analysis. In order to prioritize the types of value propositions identified, the questionnaire was distributed among 10 experts in the field. The Best-Worst Method (BWM) was used to analyze the obtained data. Finally, by prioritizing 14 core values, designing an attractive and purposeful career path as the most important value and designing a friendly organizational culture were identified as the least important type of value proposition