Soft power of media; American hard tools for geopolitical changes in the Middle East

With the emergence of modern technologies, as well as the more complex human societies and the role of the media in global relations, power has acquired different characteristics. Hard power, without the support of soft power, and soft power, without the support of hard power, cannot maintain their superiority. The United States of America, as one of the largest military and media empires in the history of the world, has been able to create fundamental geopolitical changes in the Middle East through media tools during the last two decades. It was possible to launch all-out wars against Afghanistan and Iraq and guide the events and developments of the Arab world with the help of soft power and especially the media. Therefore, the authors in this article were looking for an answer to the question of “how the United States of America, using the soft power of the mass media and guiding public opinion, has been influential in the geopolitical equations of the Middle East?” The data required for the research was collected by the library method and the research method is descriptive-analytical in line with the theory of soft power. The findings of the research show that a large part of America's soft power is caused by the media. So that without the media, America's soft power will fall. At the same time, the soft power calculation indicators pass through a passage that the American media dominates or shapes them.