Uses of Badie’and Bayan in attracting the audience of Masnavi

Rumi's Masnavi is one of the valuable classical texts of the Persian language. The concepts of this multidimensional work can be researched from different angles. Rumi communicates with his audience in the best way by using literary techniques and paves the way for his goal of education.

The present study investigates the innovative uses of expression in attracting the audience of Masnavi Manavi in the six books of this system with a descriptive-analytical method.

Those arts of expression and originality that help the general audience to understand the didactic subjects of Masnavi are more impressive and tangible.

In the science of expression, simile is more common than metaphor, and in metaphor, the type of metaphor seems to be more widely used. Also, "repetition" and adaptation types are more used in creative word industries. In the original spiritual arts, the poet has used more types of propriety and parables in his poems to attract and educate the audience, and these arts help the poet in attracting the attention of the audience and educating them.