Factors Affecting the Attraction of Tourists to the Commemoration Event of the Sage Abolghasem Ferdowsi in Tus City

Event tourism is a new kind of tourism industry whose market is comprised of travelers who are traveling to see events or experiences. Events include a variety of forms. Festivals and events are among the fastest-growing segments of tourism in the world, and tourism destination managers have found that new, exciting, pristine, and unrivaled attractions should be used to increase the number of applicants visiting those destinations by meeting their needs and goals of tourism. This article attempts to identify the factors affecting the attraction of tourists in tourism. In the meantime, our country has potential capacity in the field of event tourism due to its unique climate, geography, and customs. The purpose of this study is to identify factors affecting tourist attraction in the tourism event of Hakim Abolqhasem Ferdowsi in the city of Tus. To identify the factors affecting the attraction of tourists in tourism, the commemoration event of the sage Abolghasem Ferdowsi in the city of Tus was selected. For this purpose, the tourism literature of the event was scrutinized using the library method. Then, the hierarchical analysis method and questionnaire tools were used for field research. The obtained data were prioritized using Expert Choice11 software and the logic of the hierarchical analysis process to present policies and effective executive strategies.The results showed that the most important factors affecting the attraction of tourists in event tourism in the organizational and managerial dimension, including the alignment of stakeholders with the goals of the event tourism. In terms of culture, the goal is the discourse of famous services to tourists while infrastructure and technology goals focus on the creation of communication channels and the educational goal is holding training courses. The framework provided to managers and trustees in stakeholders seeking to develop event tourism has a better understanding of the factors that influence the advancement of event tourism goals. It also helps stakeholders to become familiar with the potential risks and factors that occur in tourism development before starting to implement and allocate financial resources and adopt specific policies, to familiarize themselves with the tourism community and cultural heritage to enjoy its ultimate benefits.