Metaphorical Reasoning in Architectural Design and Construction

In process research studies, researchers often face a convergent image due to confrontation with a subjective thing. To move out of this converging situation, the researcher will attempt to discover and develop the logic prevailing in this situation. For this, the goal is to discover the order embedded within these process concepts. Consistent with three commonly recognized reasoning methods of inference, induction and analogy, the present study seeks to outline metaphor as a reasoning method as an extension of analogy, mainly aiming to understand its internal structure and mechanisms. At first, in the research methodology, analogical method has been used to understand inner structure of any of three respective methods. Then, in the second phase, the structure of analogy and its status in design process was investigated by the lens of inferencing reasoning. And, development of analogy cased to study the differentiate of metaphor and analogy in the third stage and applies library sources to gather data. to elaborate on the construction of metaphors, its process status in both domains of creation and reading of the text is first taken into account, and its internal construction is examined by providing a four-stage mechanism including Extraction of unknown concept, conceptual/metaphorical relation and problem, Translation and application of structural similarities and creation metaphor. The artwork complexity, the formation of figurative languages and binary meaning in the reading of the work are birth from the structure of the metaphor, which originates from the removal of a part of the pillars of analogy.