Prioritizing Market Knowledge Management Strategies in responsible marketing of basic chemistry knowledge product products using multi -criteria decision making

Chemicals have the highest share in the country's export  basket with 50 % and are among the knowledge -based  industries due to the use of high -level technology and very  complex knowledge. Knowledge -based companies have  little difficulty in designing and developing technologies  because of their specialized force, but they have many  problems in marketing. On the other hand, manufacturers in  today's world are under pressure from their customers to  work in the community as a matter of course. The purpose of  this research is to select the knowledge management strategy  using the combined approach of the network analysis process  (ANP) and Dematel in responsible marketing chemicals. The  research method is descriptive -analytical in terms of purpose  and data collection. The statistical population of the study  includes expert management, managers and staff of basic  chemistry companies, and data collection has been done  using questionnaire tools. The three groups, including the  goals, criteria and strategies of knowledge management were  selected based on the research background. The collected  data were analyzed using Decision Super and SPSS software.  According to the results of the study group of 0.49 normal  weight liability targets, the criteria were the support of senior  managers weighing 0.23 and among the knowledge  management strategies of 0.35 weight composition strategy  were top priorities.