نشریه مدیریت تبلیغات و فروش
سال چهارم شماره 3 (پیاپی 15، پاییز 1402)

In the world of technological growth, Crptocurrencies as a new generation of trade between economic units are one of the topics discussed in the 21st century. Countries, companies and businesses have all kinds of exchanges, transactions and communications with each other, and the strategies of carrying out these communications and interactions undergo transformations with the change of technology. One of the economic and financial components of large companies is Crptocurrencies, which can be studied for their impact on business strategies. The current research was conducted with the aim of developing a model of the impact of Crptocurrencies on the business strategies of investment holdings using the foundation data method. This research is an exploratory-applied research. Qualitative research method was used to design the model. The data collection tool was semi-structured interviews and the Strauss and Corbin method was used to analyze the collected data. The community of participants was 19 managers of investment holding companies and the sample size was done by theoretical saturation method. The research findings showed that the causal conditions are effective on the central phenomenon. And the central phenomenon, along with background factors and intervention factors, has an effect on strategies and causes the consequence of value creation in holdings. The obtained results indicate that Crptocurrencies have an impact on the business strategies of holding companies, in the field of international trade and transactions, asset management, investment in the technology sector and attracting new customers.

Since the purpose of the research is to identify the phenomenon and describe the process and conditions of the electronic brand of social networks, therefore, the data theory of the foundation was chosen from among the qualitative methods. Also, among the various plans presented by the experts for the foundation data theory, the systematic plan (Strauss and Corbin) has been used. In the current research, using analytical techniques (Strauss and Corbin), concepts were considered as the unit of analysis at the levels of the whole text of the interview, paragraphs, phrases and sentences, and by separating the text of the interview into elements with messages inside the lines or paragraphs, an attempt was made to extract open codes. In the systematic design of Strauss and Corbin, open, central and selective coding is used, and the results of this research are also explained in their format: in the open coding, the researcher found 147 concepts that are related to the category They were classified into 32 categories, which include: company size in social networks, quality of service delivery and development, brand awareness, attitude, website or application quality, brand value creation, clothing seller company reputation, perceived benefit, company's offline sales location, marketing and opportunism, brand, social responsibility, social and cultural norms, perceived risk, social conditions, support, recommendation of famous people, recommendation of others, brand personality, strategy formulation, influencer marketing, quality of information provided about clothing, Brand positioning on Instagram, customer relationship, information technology, transaction security, brand performance

The existence of emerging competitors in the digital field and the increase in customer demand forces banks to find new and innovative sources, in this regard. The aim of this qualitative research is to present an evidence-based policy model in the field of digital banking. In this research, Cranholm and Gold Kohl's multiple foundation data method is used. The subjects of this research are experts in the field of digital banking who were selected using the purposeful sampling method of the theoretical sampling type. To extract the main components of the evidence-based policy model in the field of digital banking, semi-structured interviews were used and in-depth interviews were conducted with 30 experts and decision makers in the field of digital banking. In this research, 5 categories (core category, supporting platforms and formation platforms, causal conditions, obstacles and intervening conditions, results and consequences) and 25 concepts were extracted in the inductive coding stage. And then conceptual refinement, model coding (presentation of the model), theoretical adaptation of the model, experimental validation and evaluation of the theoretical coherence of the model and enrichment of the theory were described. The findings show the digital banking process does not operate in a static environment and should be dynamically or organized. Therefore, the information technology centers of the banks need to adjust the evidence-based policy model in the field of digital banking based on its characteristics and establish a feedback and evaluation system for it and use the necessary measures according to its technology level.

The current research aims to study the impact of the effective variables on the supply chain performance of small and medium companies. In other words, the purpose of the current research is to identify the critical variables that affect the performance of the supply chain. This research is exploratory and descriptive-survey based in terms of execution. Data tools have been utilized to gather information and Cronbach’s alpha was above 0.7. To test the validity of the questions, the content validity method was employed based on the opinions of professionals, university professors, and experts. The statistical population in this research consists of the producers and exporters of small and medium firms, out of which 470 individuals were selected as samples through simple random sampling. The data was analyzed based on an exploratory factor analysis test and ultimately 9 factors of operational, supply, financial, product improvement, demand, governmental, environmental, social, and economic barriers were identified as the main barriers to supply chain performance. The results of exploratory factor analysis indicated that the 9 obtained factors can explain about 61.6% variance of all factors which is an acceptable rate. The first factor is the operational barrier, which is the most important factor with an extracted variance of 13.7; the second financial barrier interprets 11.3% of the total variance.

The purpose of this study is to measure the factors affecting the success of commercialization of academic research in the field of humanities with a mixed approach. It is practical in terms of purpose. In the qualitative section of the statistical population, faculty members in the field of humanities, institutions and founders of knowledge-based companies, experts and specialists in the field of business were considered as a sample of 10 people after theoretical saturation. The data collection tool was an interview that was analyzed by the foundation data method. The research strategy in the quantitative part was done in a survey. The statistical population consisted of 257 faculty members of the Department of Humanities, of which 154 were selected by stratified random sampling. The data collection tool was a questionnaire. The results of structural equation modeling by Smart PLS software showed that factors such as government structure, country structure, structure of universities, the views of researchers in the field of humanities, the nature of humanities research and infrastructure have a significant impact on the commercialization of humanities research. . The commercialization of humanities research has a significant effect on the approach of the country's universities and the use of reproductive research companies. Also, the approach of the country's universities and the use of reproductive research companies have a significant effect on the commercialization efficiency of humanities research. The moderating role of the university's relationship with industry and the market, government policy, humanities research commercialization training, government policy, and humanities research commercialization training was confirmed.

identifying the causes of decline and death of brands and formulating effective strategies to expand its life cycle is of particular importance. Therefore, the current research was conducted with the aim of presenting the factors that determine the death of the brand with the FCM method. This research is based on qualitative and quantitative research in terms of mixed methods. The statistical population of this research is experts in the field of study, thirty of them were selected as sample members using the purposeful sampling method and based on the principle of theoretical saturation.The tool for collecting information in the qualitative part of the interview and in the quantitative part is a questionnaire, whose validity and reliability are respectively conducted using content validity and theoretical validity and intra-coder and extra-coder reliability methods for the interview, and content validity and Retest reliability for distributed questionnaires has been confirmed. Qualitative data was analyzed with Atlas.ti software and content analysis and coding method, and quantitative data was analyzed with FCM fuzzy mapping method. The results of the research showed that the factors that determine the death of the brand are divided into two parts: internal factors and external factors. The most important factor within the company is the cost attitude towards the brand instead of the capital attitude, while for the external factors, the rule of market-oriented thinking instead of production-oriented thinking (centered medium) has the highest degree of centrality, key indicators and the most important factor determining the death of the brand.

This article examines information technology-based marketing modeling in the insurance industry, focusing on the case study of Iran Insurance Company. Information technology as a powerful tool in improving marketing methods and functions in the insurance industry has had a significant impact. This research has been done with the aim of investigating how to integrate modeling with marketing techniques in the information technology environment and its role in improving insurance strategies and decisions. In this article, the key concepts of modeling, marketing and information technology are first introduced and then the importance of integrating these Three factors have been investigated in the insurance industry. In particular, the emphasis on data analysis in order to identify patterns, predict trends and optimize marketing strategies is one of the important results of this research. In the end, according to the findings and analysis presented, suggestions have been made for Iran Insurance Company to be able to use from modeling and information technology, improve its marketing performance and strengthen the competitive insurance market with the aim of increasing market share and attracting new customers

For success in retail marketing, it is important and necessary to study in the field of purchase with companion and purchase motivation as drivers of perceived excitement and perceived experience. Because knowing the demographics and personality traits of customers provides useful information to understand customer needs and buying habits, so that appropriate policies can be provided to better meet customer needs and desires. Therefore, the main goal of the current research is to investigate the role of excitement on women's shopping experience by examining the motivation to buy with a partner. This research is applied in terms of purpose, descriptive-survey in terms of data collection, correlational in terms of execution and with causal approach. The statistical population of this research is made up of female customers of Koroosh, Arg and Palladium shopping centers, out of 460 distributed questionnaires, 430 healthy questionnaires were collected from the customers. In this research, non-random (non-probability) quota sampling method was used to reach the members of the society. Questionnaire was also used as a data collection tool, and after data collection, data analysis was done with the help of "S. P. S. S." And "Imus" was done. Finally, the analysis of the data showed that the purchase companion has an effect on the excitement (positive and negative) and the customer's shopping experience,

Background and Today, the management of destructive organizational and administrative behaviors and paying attention to it has gone beyond a choice and has become a necessity. This research has been done with the aim of identifying the antecedents of destructive organizational behaviors in the banking system and designing and explaining the management model of organizational and administrative destructive behaviors. The type of research is developmental in terms of purpose, mixed in terms of the type of data (qualitative and quantitative), and in terms of the method of data collection, it is documentary-meta-composite. For this purpose, after searching the databases, 582 articles were evaluated in the field of destructive organizational behaviors between 2000 and 2022, and finally 55 articles were selected in a targeted way and entered the analysis stage. Based on the final framework of the research, the antecedents of destructive organizational behaviors were categorized in the form of two main categories and six subcategories. The main categories resulting from the research results are: facilitating antecedents and limiting antecedents of destructive organizational behaviors. Facilitating and limiting antecedents of destructive organizational behaviors each include three categories of behavioral, structural and contextual facilitating and limiting factors. The obtained framework can be used as a tool for strategic planning in the field of destructive organizational behaviors. The results of this research can be useful for the management of coercive destructive organizational behavior and its improvement in the banking system and provide a suitable field for other researches.

Social marketing is a strategic tool in line with the social responsibility of organizations and influences the attitude of customers. This issue is especially important for large and non-profit organizations whose purpose is to serve the society. Therefore, the current research was conducted with the aim of designing a social marketing model with the role of social responsibility and customers' attitude towards the brand in the country's social security organization. The present research is an applied-developmental research from the point of view of its purpose, and in terms of its nature and form of implementation, it has been carried out in a descriptive-survey manner. The statistical population of this research includes theoretical and experimental experts (marketing professors). Sampling was done using a non-probability and purposeful method and finally 16 people participated in this study. The research data collection tool is interview. Data base theorizing method was used to analyze semi-structured interviews. Research data analysis was done with MaxQDA software. In the open coding stage, 236 codes were identified, and 6 paradigms, 9 main categories and 39 indicators were obtained with the considerations. The central phenomenon in this study is social marketing, and customers' attitudes towards the brand are the causal and influencing conditions of this phenomenon. Social responsibility provides the governing platform and background factors, and organizational change management is also an intervening condition. Finally, through strategies such as customer experience management, service development and empowerment, achievements such as brand value creation and customer satisfaction can be achieved.

Health tourism has existed since ancient Greece and Rome, and then it has been developed to many European countries and other parts of the world. Since ancient times, many people went to the vicinity of the river and mineral waters for spiritual relaxation and healing. Since ancient times, hot water has been associated with relaxation and physical and mental rejuvenation of man. The users of such waters have been bathing in warm waters and drinking from mineral springs for centuries. According to the mentioned cases, the current research aims to provide a conceptual model to explain the health tourism marketing model using a hybrid approach.The statistical population of this research in the qualitative part includes managers and executives of medical centers as well as health tourists who have experience using these centers and in the quantitative part have been patients of tourist medical centers. The sample size in the qualitative part is 18 people and in the quantitative part 384 people. And the researcher used triple coding in the qualitative part and PLS software in the quantitative part to analyze the data and finally his paradigm model includes six components of satisfaction with the health center brand, health tourism marketing, reputation of the health tourism center, and trust in the center brand. has provided an important treatment in attracting health tourists. The findings of the research showed that all the factors identified in the qualitative part are effective on the researcher's model.

Since the online banking industry is rapidly changing and evolving, and the market for attracting and retaining customers in this area is very competitive and dynamic, and due to the growing growth of technology and gaming culture in society, gamification as an innovative tool in digital marketing And attracting customers in this area has been taken into consideration. This research examines and designs a digital marketing model focusing on virtual gaming (gamification) in electronic banking. The purpose of this research is to develop strategies that help increase customers and improve user experience in online banking platforms. The statistical population of this research includes all the documents and documents that are as articles, books, theses or scientific reports in the world's prestigious scientific databases regarding digital marketing based on virtual gaming in electronic banking. The sampling method was full enumeration using the prism and CASP techniques. Also, for evaluation and scoring based on the Critical Assessment Skills Program (CASP), five academic experts were used, including university professors in the field of business management with a focus on marketing. In this research, the method of library studies was used to collect the primary data and with the fishing tool. Also, the results showed that the causal conditions influence the marketing of the game; Game marketing and intervention and contextual conditions have a significant impact on the strategies and research strategies on the outcomes among the customers of Bank Sepe Shahr in Tehran.

Today export growth for countries is a key to re-creating the economy. Export development is at the top of government priorities and policies in almost all developing countries. Furthermore, there is an ever-increasing awareness and attention to the importance of exports in developed countries. Accordingly, this paper attempts to identify and design the export marketing model of Iranian saffron. The statistical population consisted of business management and management experts. Sampling was performed by the purposive sampling method. A sample of 15 subjects was selected at the saturation stage. Data was collected through an open interview. The question items were determined based on the research objectives. The interviews analysis showed that the model presented qualitatively includes nine main categories of marketing measures, macro strategy, micro strategy, limiting factors, facilitators, internal factors, external factors, and short-term and long-term consequences. The results show that the presented model can be used as a basis for Iranian saffron export marketing.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

In the 21st century the sales environment has become very complicated as a result of behavioral, . Identifying the factors that improve sales performance is an important aspect of the job of sales managers and can have a vital impact on the survival and success of the company. The main purpose of this research is to investigate the effect of niche marketing on sales performance according to the mediating role of customer intimacy. This research is applied based on the purpose and descriptive-correlation based on the nature of the method. The statistical population of this research includes managers of industrial companies in the city of Arak, Ilam, whose number is equal to 210 people. For sample selection, according to Morgan's table, 132 people were selected based on simple random sampling method. The data collection tool in this research is a standard questionnaire. In this way, to measure the variable of niche marketing, the standard questionnaire of Dalgic (2017), to measure the variable of customer intimacy, the standard questionnaire of Mohaghegh Montazeri et al(2021), and to measure the variable of sales performance, the standard questionnaire of Yazdan and Khorsandi (2020) was used. The results showed that niche marketing affects sales performance and its dimensions, that is; Acceptance by customers, customer loyalty, optimization of sales territory and market share have a positive and significant effect on industrial companies in Arak city. Also, the mediating role of customer intimacy in the influence of niche marketing on sales performance has been confirmed.

The current research was carried out in order to design a mixed model of marketing organic products with a value-oriented approach. The research method was conducted qualitatively and based on the foundational data theory. The statistical population will be managers of companies producing organic products and experienced experts. The number of samples is selected in a targeted manner and to the extent of theoretical saturation or sufficiency from the mentioned statistical population. 10 people were investigated as a statistical sample. The result of these interviews was a set of primary themes that were collected during the process of open coding and categories were extracted from them. The results obtained from the experts' opinions are the marketing model of organic products with a value-oriented approach. In the section of causal conditions, concepts such as human resources management policy, information, innovation, responsibility are very important. In the context of consumers' cultural and moral attitude, consumers' trust in the organicity of the product, consumers' awareness, social responsibility are key concepts. The components of appropriate transportation and gaining trust were the most important strategies identified in this research. The components of improving consumer attitude, spreading the culture of using green products, reducing environmental risks, preserving resources, self-reliance, feeling needed in the consumer, improving competitive advantage over non-organic products were among the most important outcomes identified in this research. The results of this research can be used by companies active in marketing these products to promote and develop organic products.

The purpose of this research is to design a corporate social responsibility model with an organizational transparency approach in the social security organization. This research is placed in the group of mixed research in terms of applied-developmental purpose. In the qualitative phase of the research, the theme analysis method was used to design the research model. For this purpose, a semi-structured interview was conducted with 27 experts who were selected purposefully. Based on the results, 6 dimensions of economic, strategic, legal, moral and religious, altruistic and environmental responsibility, as well as 5 categories of strategies for promoting social responsibility with an organizational transparency approach, including managerial, financial, structural, technology and human resource management strategies, were identified. . In the quantitative part, the measurement and validation of the research model was done with the structural equation modeling method and Smart PLS software. For this purpose, 167 managers and specialists of the social security organization in Tehran were asked for their opinions using a questionnaire. Based on the findings of factor analysis, all identified factors were confirmed. Also, the coefficient of determination calculated for transparency strategies and measures is 0.692 and for outcomes variable is 0.716. Finally, the results of the research showed that in order to promote social responsibility in the social security organization, using the organizational transparency approach is effective.

Customer loyalty is one of the concepts that will lead to the success of companies in today's competitive world. Contrary to the initial idea, many researches have shown that satisfaction is not the final key to profitability and success of the organization. In fact, today, only customers who have a sense of belonging to the organization are considered profitable and long-term assets for the organization.Since the growth of various researches in the field of relational marketing and its role in consumer loyalty has caused the dispersion of information in this field; Therefore, it is very important to conduct combined researches that present the extracts of the researches conducted on this subject in a systematic and scientific manner. The present research aims to quantitatively combine the results of the researches conducted in the field of the impact of related marketing foundations on consumer loyalty, by using the meta-analysis method and comprehensive meta-analysis software CAM2, the number of 10 researches conducted in this field in Iran was investigated. Has set. The results of the meta-analysis of the foundations of relational marketing (including: trust, conflict management, communication management and commitment) showed that the foundations of trust and commitment have the greatest impact with effect sizes of 0.456 and 0.406, respectively; And the foundations of communication management and conflict management have the least impact on the loyalty of Iranian consumers with effect sizes of 0.320 and 0.308, respectively.

The purpose of this research is to provide a customer experience management model in the field of innovation in providing car assistance services. The current research is fundamental and by using a mixed approach, it has sought to provide a customer experience management model in the field of providing car assistance services. According to the results of the research in the qualitative part, the findings of the interview and coding in six categories include causal conditions such as experiential brand, understanding the needs of customers, the variety of customers' golden card, the desire to market and monitor competitors, and background conditions such as fulfilling obligations on time. The company, sales of mobile aid subscriptions, aid workers, adjustment of golden subscription costs, strategies such as preventing unauthorized users, increasing sales with the 400250 program, providing on-site service, a pleasant experience of having an aid card and a strategic perspective, and intervening conditions such as repurchasing an aid card. Long-term relationship with customers, dependence on the company, increasing advertising, loyalty to purchase, brand credibility, social responsibility and consequences including improving the service process, managing brand value creation, trying to create a great experience, creating experience, improving satisfaction with the performance of Iran Khodro. is a brand evaluation program. In the quantitative part that is presented to evaluate the paradigm model, the findings from the researcher's questionnaire showed that all the factors identified in the qualitative part are effective on customer experience management.

The actions of a toxic leader can have a negative domino effect on the overall performance of the organization. The purpose of this research is to analyze the negative consequences of toxic leadership in tourism organizations. In terms of purpose, the current research is applied and belongs to the category of qualitative research. Data collection tool was semi-structured in-depth interview and purposeful sampling method with snowball technique was used. Twenty scientific experts, including prominent university professors with a scientific background in tourism and experimental experts, including general managers and managers of the tourism development department of tourism organizations at the provincial level and heads of tourism organizations at the level of the cities in the northern region of the country, were considered as a sample community. The consequences of toxic leadership were identified under the two main headings of intra-organizational consequences and extra-organizational consequences. Intra-organizational consequences were divided into individual consequences and group-organizational consequences. Individual consequences were identified in two categories: physiological-psychological and attitudinal consequences and deviant-uncivil behaviors. The group-organizational consequences were also analyzed with two categories of communication and organizational climate and internal backwardness. Also, the extra-organizational consequences were investigated in the form of the host and tourist communities. In the host society, three social-cultural consequences, ecological-environmental consequences and economic consequences were investigated. In the form of a tourist with a behavioral-attitudinal background, the negative attitude of the smart tourism market was also investigated.

Impulse buying is one of the new marketing concepts that refer to buying based on excitement, pleasure, without prior planning, risk understanding and paying attention to the consequences (ahmad & waiq, 2013). The purpose of this research is to design a process model of consumer impulse buying behavior, including identifying the characteristics, factors and benefits of impulse buying behavior through a mixed method .In the qualitative part, by using meta synthesis method , dimensions and components of impulse buying behavior characteristics, its factors and benefits were extracted and the initial research model was designed. In the quantitative part, the model obtained in the qualitative part and research hypotheses were tested with the help of confirmatory factor analysis. 80 people were selected via Cochran's formula, as a sample from among the sellers and marketers of convenience stores in Mazandaran and East Azerbaijan provinces. In the qualitative section, the selected codes were entered into the MaxQda software for encoding. Totally, after the integration, 26 distinct concepts were identified.Theoretical validity was used to measure validity and Cohen's kappa index was used to measure reliability.The coefficient of 0.779 was obtained at the significance level of 0.000 and its significance was confirmed. Among the obtained dimensions, demographic factors (with 4 sub-themes) and psychological factors(with5sub-themes)as effective factors on impulse buying (with7 characteristics) and experiential benefits (with 3 sub-themes), psychological benefits (with 4 The sub-theme (and technical benefits) with 3 sub-themes) was effective as impulse buying benefits. At the end, suggestions for businesses and marketers were presented.

Market orientation is the ability of appropriate response in complex conditions of the market and that is the most fundamental issue in the marketing and business literature. In fact, market orientation is considered as a practical marketing application. market orientation enables companies to learn about customers, competitors and environmental factors continuously within the existing and potential market. One of the best ways to extract significant relationships among data is to use data mining algorithms. The purpose of this research is to investigate the relationship between learning orientation and market orientation by association rules and data mining. after sampling, 132 questionnaires have been used for data analysis. After data collection the relationship between learning orientation components (commitment to learning, shared vision and open mindedness) and market orientation (customer orientation, competitor orientation and inter-functional coordination) was explored. Learning orientation is one of the factors that plays a key role in organizations’ market orientation. the relationship between learning orientation components including commitment to learning, open mindedness and inter-functional coordination was investigated using data mining. The findings showed that commitment to learning, shared vision and open mindedness lead to customer orientation, commitment to learning and open mindedness lead to competitor orientation and commitment to learning and shared vision lead to inter-functional coordination.

Virtual reality is one of the most attractive and promising technologies in the world today, which is rapidly growing and developing. The many capabilities of this technology indicate its diverse applications in the fields of marketing and consumer behavior. An application of virtual reality is the ability to conduct 360-degree virtual tours of the store. This research will investigate and answer the question of whether the use of 360-degree interactive tours based on virtual reality capabilities will stimulate the intention of its audience to visit the store physically or not. Due to its practical results and the method used in it, this research is an experiment, simulation, and survey, which includes two groups of 12 people as a control group and an experimental group, and in two levels: pre-test, post-test, and finally, the recall test. Data were collected through a questionnaire with appropriate validity and reliability from both groups and in all three levels of pre-test, post-test, and reminder test, and then, through SPSS software, the mean difference and standard deviation difference tests were analyzed. The results of this study showed a significant difference in the intention of physically visiting the experimental group (virtual reality) participants from the store physically compared with the participants in the control group. This means that companies and marketers can use technologies such as virtual reality to effectively stimulate consumers' behavioral malpractice instead of traditional methods.

The economic conditions prevailing in the country, sanctions, rapid changes and transformations of the markets, and the complexity and disorder of the market environment, have made it necessary to pay attention to the anti-fragility approach in the industries. One of the most interesting industries is the textile industry. Hence, due to the strategic nature and having a large domestic consumption market, the textile industry must be anti-fragile in order to quickly adapt to new conditions and maintain and improve its competitive value in a safe and stable condition. This research was conducted with a review of the literature in order to achieve the anti-fragility of textile industries throughout the supply chain. We identified the anti-fragility components and weighed them using the best-worst method. Then, we reviewed the literature on the textile industry and interview the experts in this industry, to identify and evaluate the fragility factors. By using the CoCoSo method the most important factors that disrupt anti-fragility were ranked. Finally, the results of the research showed that the components: unexpectedness, Adequate supervisors, and Attraction are the most important components. Also, the results obtained from the CoCoSo method showed that the of ''Lack of investment in the (clothing) industry", "Saturation of the market with counterfeit brands due to the structural weakness of the distribution and smuggling network", and "Undeveloped distribution network" are the most important in the supply chain of the textile industry.

The purpose of the research is to develop a diversity-oriented human resource management model according to the local conditions of Iran's government organizations. In this research, first, by using the method of content analysis and interviews with the experts of the country's employment administrative affairs organization, and its implementation in the Maxqda 2020 software. And performing open and central coding of the components of diversity and its consequences were identified and summarized, and then using selective coding, the final framework of the diversity-oriented human resource management model was formed.The findings of the research show that the output of thematic analysis in the analytical mode of the documents is 27 components in 5 dimensions of diversity (environment, knowledge, personal characteristics, skills and behavioral examples) and in the analytical mode of the interview, the number of 5 outcome components (performance career, organizational innovation, improvement in training and development of human resources, intention to leave service and commitment) were identified and the output of confirmatory factor analysis also showed the main dimensions of the model including diversity with 20 components, performance with three components and outcome with 5 components, in the test Validity and reliability scores were obtained and the final model was presented with 3 dimensions and 28 components. All variables have had an impact on diversity-oriented human resource management. Based on the obtained coefficients, the amount of the outcome is 0.365, function 0.436, environment 0.534, diversity of human resources 0.590, knowledge 0.740, skill 0.757 and personal characteristics 0.911.

This study aimed to investigate revenue models in social innovation, which play a critical role in ensuring financial sustainability. Through a bibliometric analysis of the research literature on this topic, the study aimed to identify gaps in knowledge, significant contributors, emerging trends, and areas for future research. The methodology involved a systematic review of the literature using the Web of Science database and bibliometric techniques such as citation and co-citation analysis and dynamic co-citation analysis. The study's findings revealed four critical thematic areas, including "Business Models for Social Innovation: Frugal and Sustainable Approaches," "Exploring Revenue Models of Social Innovation: Insights from B Corps and Circular Start-ups," "Exploring Revenue Models and Business Model Innovation in Social Enterprises and Sustainable Entrepreneurship," and "Exploring Business Models for Social Impact and Well-being." The analysis also identified research gaps within these themes and proposed potential avenues for future research. This paper analyzed the literature on revenue models for social innovation using bibliometric methodology, identifying major contributors, influential articles, and key themes. Four thematic areas are identified, with research gaps and potential avenues for future research. The study provides a roadmap for future researchers interested in social innovation impact assessment and suggests incorporating articles from other databases to broaden the scope of the study.