Identifying and prioritizing the factors affecting innovation in green entrepreneurial plans and green businesses with the help of MADM decision models

However, in recent years, with global advances in technology, various industries are using non-renewable energy and creating various pollutions and endangering ecosystems. But green businesses have a lot of potential for creativity and innovation, and given their flexibility, they are better able to respond to environmental changes and new customer needs. Employees can also develop their expertise in new areas. So we decided to find out what factors affect creativity and innovation in green entrepreneurial projects and green businesses? And what is the ranking of these factors? The research method used in this research has been applied in terms of purpose and analytical survey data collection. For this purpose, after studying the research background and with the help of experts and experts in the field of green business and green entrepreneurship after refining the factors, finally 14 factors were identified as central factors affecting the performance of green businesses and green entrepreneurial plans. Then, with the help of Demetel technique, we identified the effective factors and weighed them with the help of ANP technique, and finally, we ranked these factors by Vicker technique. The results of the research indicate that: respectively, support for ideas, implementation of knowledge management, nature of work, investment in research and development, success, organizational learning, motivation, available resources, interest in the relevant field of activity, Identifying the needs of customers in order to obtain targeted ideas, government support laws and policies, linking between research and industry, documenting and respecting intellectual property, access to advanced technologies are ranked one to fourteen.