The Effect of Citizenship Culture of managers on Corporate Social Responsibility Strategy (CSRS) moderating effect of social belonging

Human life has faced complex and seemingly insurmountable challenges for many years, but thinkers have come to the conclusion that there is a very simple solution to it, and that this solution is to observe ethical issues and approaches based on it. One approach is social responsibility. The purpose of this study is to measure the impact of managers' citizenship culture on corporate social responsibility strategy with the role of moderating social belonging.This research is applied, applied and descriptive-correlational. The statistical population of the present study includes 55 broiler farms active in Sabzevar Sarbadaran Cooperative Company. Based on Cochran's formula, 50 companies were selected by simple random sampling method and were examined using a questionnaire. In order to analyze the data, structural equation modeling method with partial least squares method was used with the help of SPSS and SmartPLS software. Managers' citizenship culture has a positive, direct and significant effect on the company's social responsibility strategy; The moderating role of social belonging in the impact of managers' citizenship culture on the choice of social responsibility strategy has also been confirmed.According to the findings, it can be seen that by strengthening the citizenship culture of managers, the level of social responsibility can be strengthened, and in the meantime, the more the sense of social belonging of managers, the stronger this relationship.