Designing a Model to Explain the Effective Factors on strengthening career motivation in amateur Sports Coaches in Country based on the Two-Factor Theory of Motivation - Herzberg Health

In this research, applied in terms of purpose, combined (quantitative and qualitative) in terms of the type of data search and descriptive-exploratory in terms of the data analysis method, the purpose of designing a model to explain the effective factors on strengthening job motivation in amateur sports coaches of the country with emphasis on Herzberg's two-factor theory of motivation - health.

The statistical population in the qualitative part of the research includes 30 people (10 women - 20 men) from university teachers, teachers of federations in sports fields with international and national coaching degrees, and heads of sports associations and committees in a targeted manner and using The snowball method was chosen. In the quantitative part, the statistical population included sports coaches working in sports clubs of municipalities, general administrations of sports and youth and education all over the country. Considering the unlimitedness of the statistical population, the statistical sample was calculated using the multi-stage cluster and simple random sampling method and using the Cochrane relationship formula of 384 people. The research data collection tool in the qualitative part was an in-depth and exploratory interview, and in the quantitative part, a researcher-made questionnaire derived from the interview in the qualitative part consisted of 4 factors, 12 components and 78 items based on a five-point Likert scale. To analyze the data and answer the research questions from the methods of confirmatory factor analysis and structural equations, Cronbach and Guttman's alpha test to check the reliability of the tool and convergent and divergent validity, Kolmogorov Smirnov test to check the normality of data distribution, exploratory factor analysis test to check and discover Effective factors on job motivation, Friedman's test to rank between the factors effective on job motivation, using Atlas/TI 8 software (in the qualitative part) and in the quantitative part using Lisrel software version 8.8 and SPSS version 20 software. became

Based on the findings of the research, the identified factors effective in strengthening the career motivation of sports coaches, including 4 factors (individual, contextual, organizational, managerial-leadership factors) in the form of selective coding, 17 components in the form of axial coding and 78 items ( index) in the form of open coding was the factor.

Among these factors, the organizational factor was the first priority in terms of importance. The obtained model of the research was of good fit.