Investigating the role of security component on the length of stay of tourists in Chaharmahal and Bakhtiari province

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

Security is one of the important indicators for the development of the tourism industry. This index can affect various variables, the most important of which is the length of stay of tourists. The length of stay of tourists plays an essential role in the economic and social development of tourist areas. The purpose of this study is to investigate the role and effects of security indicators from different aspects on the length of stay of tourists in Chaharmahal and Bakhtiari province. The research method was descriptive -analytical and based on data collection through a survey method using a questionnaire. The validity of the questionnaire was performed and the reliability was confirmed with Cronbach's alpha greater than 0.70. The statistical population of the study consisted of tourists in six areas, including the city of Chelgard and the villages of Dimeh, Sheikh Alikhan, Sar Aghasid, Benovastaki and Qaleh Tabarak, but no statistics were available on their number. The sample size of 250 tourists was determined. The result showed that 17 factors affect the length of stay of tourists at a significant level less than 0.05. The most influential factor is related to the price and cost of services with an average of 3.99 and then the factor of accommodation with an average of 3.89. The results of one -sample t -test showed that the three indicators of socio -cultural security, economic security and security indicators of tourist resorts, at a level of less than 0.05, affect the length of stay of tourists. Also, the regression result indicates the effect of 32% economic security index, 25% social and cultural security index and 21% security of tourist accommodation index on the variable of tourists' stay. Assessing the status of the security component in tourist areas with a significance level of less than 0.05 and an average of 3.29 confirms that the status of the security component is moderate .

Language:
Persian
Published:
Journal of Geographical Studies of Mountainous Areas, Volume:3 Issue: 12, 2023
Pages:
123 to 142
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