Influence of social investment on affection for the location according to the mediating role of commitment to sport places among customers of watery places

In order to survive, sports facilities need customers to return The influence of social investment on the ‎affection for the location. The objective of the present investigation was to examine the influence of social investment on the ‎affection for the location according to the mediating role of commitment to sport places among ‎customers of watery places in north of Tehran. The method of this investigation is of descriptive-‎correlative type and its statistical society is formed by the customers of watery places in north of ‎Tehran. Due to specificity of the statistical society, the sample volume was considered 384 people. In ‎order to analyze the data and the relation between the variables, Smart PLS 3 software was used. ‎Findings represent that the social investment has a meaningful influence on sport places and affection ‎for the location respectively. Commitment to sport places also influences on affection to the location. ‎Also, commitment to sport places plays a mediating role between the variables of social investment ‎and affection for the location. It was also found that the components of commitment to sports venues, apart from the normative component, have the ability to explain attachment to the place, in between, the continuous component had the highest and the emotional component had the lowest effect. Based on findings, it is determined that although social investment has ‎the ability to anticipate affection for the location significantly; But understanding this mechanism and ‎achieving the affection for the location require paying attention to the commitment to the sport ‎places.‎