Examining The Role Of Information Technology On Increasing Consumer Awareness And Purchase Intention In E-Commerce

In this research, based on health products and its role in households and the country's economy, information technology has been presented and examined on consumer awareness, and the main problem of the research will be whether information technology can increase consumer awareness in business. Is electronics effective? This research is classified as descriptive and survey research in terms of practical purpose and in terms of method. The statistical population of this research is all customers of Perfume Plus Company. To determine the sample size, Morgan's table was used, which according to the size of the unlimited population, the required sample of the research is 384 people. A simple non-probability sampling method was used to select the sample. The expression of collection in this research is a standard questionnaire, the reliability of this questionnaire was confirmed through Cronbach's alpha coefficient of 0.786. Smart PLS structural equation modeling software was used to analyze the collected data. The results of the research state that the motivation of smart, social and personal e-commerce affects the exploratory use of information technology, and also the motivation of smart, social and personal e-commerce affects the productivity of information technology. On the other hand, the exploratory use of information technology and the efficiency of information technology affect consumer awareness. And finally, consumer awareness, knowledge sharing behavior, and viral marketing influence the customer's purchase intention